Amorepacific Launches Sulwhasoo on Lazada


Amorepacific, Korea’s largest beauty company, today announced the launch of global luxury skin care brand Sulwhasoo on LazMall. This marks the extension and strengthening of the beauty company into the Southeast Asia eCommerce market.

Sulwhasoo’s Super Grand Opening on LazMall reflects Lazada’s position as the partner of choice for international brands seeking an eCommerce gateway in Southeast Asia, and its leadership in bringing prestige beauty brands to shoppers. 



We are pleased to bring Sulwhasoo to Malaysian eCommerce on Lazada, where South Korean culture, beauty routines and trends have a loyal following amongst local consumers. Sulwhasoo’s presence on LazMall reinforces Lazada’s leadership as a premium beauty destination, and commitment in providing our female customers with access to greater product assortment and quality for all their beauty needs,” said Leo Chow, Chief Executive Officer for Lazada Malaysia.


Earlier last month, Lazada and Sulwhasoo’s operating company Amorepacific signed a memorandum of understanding (MOU) to expand the company’s brand footprint. The launch of Sulwhasoo on LazMall is part of Amorepacific’s strategy to extend its luxury portfolio reach to a younger audience in the region.

Sulwhasoo Concentrated Ginseng Renewing Kit 

The South Korean beauty and cosmetics conglomerate is already leveraging Lazada’s platform for distribution of four key brands including LANEIGE, Mamonde, innisfree and ETUDE HOUSE. These brand stores are housed on LazMall, a dedicated space for shoppers to get direct access to trusted leading international and local brands, top-rated online brands and authorised brand distributors.



Lazada is the region’s eCommerce leader, particularly in the beauty space, and the best possible partner to take our business online in Southeast Asia. We hope to bring Sulwhasoo’s value of asian beauty to more customers and help them experience our unique beauty solutions in a new way,” said Mina Kim, Senior Vice President of Sulwhasoo at Amorepacific


The Super Grand Opening of Sulwhasoo store on LazMall will take place on 13 June 2019, when shoppers in Indonesia, Malaysia, Singapore, Thailand and Vietnam can access Sulwhasoo’s holistic range of beauty products, including the brand’s best-selling signature serum – First Care Activating Serum EX.

Embodying Sulwhasoo’s philosophy of harmony and balance, the serum’s unique JAUM Balancing Complex™ solution helps deflect signs of aging and is an activating serum that enhances the effectiveness of other products that follow.


Sulwhasoo Concentrated Ginseng Renewing Kit 

Special Promotions

On the Super Grand Opening Day this 13 June 2019, shoppers can also look forward to exclusive promotions and all-day deals, follow store contests that promise attractive products, vouchers and rewards from Sulwhasoo:
  • Complimentary Gentle Cleansing Oil 50ml + Gentle Cleansing Foam 50ml with EVERY purchase between 12-2AM.
  • Complimentary 5pc with purchase above RM250 worth RM210, stackable with all gifts (All Day).
  • Follow the Sulwhasoo Flagship Store on LazMall and stand a chance to win a Sulwhasoo gift set worth up to RM500.
  • Any purchase of Sulwhasoo products will receive complimentary shipping until 13 July 2019.

Lazada-only Exclusives
  • Purchase Sulwhasoo First Care Starter Kit at RM188, with complimentary 5pcs gift.
  • Purchase Sulwhasoo Overnight Vitalizing Mask EX at RM200 and receive complimentary Herbal Soap.
  • Purchase Sulwhasoo Clarifying Mask EX at RM170 and receive complimentary Herbal Soap.
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