Blood Donation Drive 3.0 at 25 MBO Cinemas Nationwide to provide Relief for Shortage of Blood During Aidilfitri Festival

Petaling Jaya: MBO Cinemas is continuing its third annual partnership with St John Ambulance of Malaysia to host a blood donation drive to contribute to the National Blood Centre (PDN). Organisers are expecting to reach the target of 5,000 pints of blood at this event, fondly known as Blood Donation Drive 3.0.

Taking place at 25 locations of MBO Cinemas nationwide from 12pm to 6pm on 5-6 August in Kedah and Johore plus 6-7 August for the rest of Malaysia, trained personnel from St John Ambulance of Malaysia will be on hand to assist the staff from PDN.

With the recent Hari Raya fasting month and holiday season, it is timely for the blood donation drive to continue to build up the availability of blood.

MBO Cinemas CEO Mr Lim Eng Hee (left) presenting the RM10,000 contribution to National Secretary General of St John Ambulance of Malaysia Dato' Yeo Kim Thong​

Apart from saving lives, blood donors will have additional reasons to participate as they will receive a goodie bag which consist of a free cinema ticket, MBO Cinemas movie merchandises, food, drinks and pharmaceutical gifts from our generous partners.

In conjunction with all these efforts, a teeth-in-cheek promotional video has been created that will be aired in all 26 MBO cinemas, starring Taring returning for the second time now all grownup, several weeks in advance to promote the Blood Donation Drive 3.0 to the audiences and create enthusiasm while taking away the fear and phobia associated with donating blood.

In 2015, MBO Cinemas and St John Ambulance of Malaysia collaborated together and collected 4,052 pints of life-saving blood which is almost quadruple the 2014 collection of 1,065 pints. Under the tagline “1 Pint Saves 3 Lives”, these donations from two years alone have already saved more than 15,000 lives.

From left: Dr Noryati bt Abu Amin, Director of National Blood Centre, Mr Lim Eng Hee, CEO of MBO Cinemas and Dato' Yeo Kim Thong, National Secretary General of St John Ambulance of Malaysia sharing on BDD3.0 with the media

Mr Lim Eng Hee, CEO of MBO Cinemas said: " With this engaging charitable endeavour, MBO Cinemas hopes to further stamp our presence in the community, together with our core values of fun and entertaining, and yet a meaningful community work.

“This event will be a quintessential way of bringing people together under the banner of a common cause, promoting a sense of contribution and responsibility that in turn makes us all better human beings."

In return of St. John Ambulance continuous support, MBO Cinemas will donate RM10,000 as a token of appreciation for their assistance in this nationwide blood donation campaign.

Regarding the blood donation drive, Dato' Yeo Kim Thong, National Secretary General of St John Ambulance of Malaysia stated that he was pleased to see corporations like MBO Cinemas taking an active interest in the communities and hoping that this effort will inspire more to come forward and contribute to the national aid causes, as it would not only help Malaysia at large but also boosts the confidence of the volunteers from St John Ambulance of  Malaysia.        
Sponsors of BDD3.0 all set for championing a great cause!​

Dr Noryati bt Abu Amin, Director of National Blood Centre added that contributions like this help save many lives every day and events like these are a wonderful way to raise awareness about the process of blood donation and how it is a great way to give back and help the community.

Also in attendance at today’s event was Mr Cheah Chun Wai, MBO Cinemas Director of Marketing & Sales; Ms Mariam Yazmin El-Bacha, MBO Cinemas Director of Operations as well as representatives from sponsors including Etika Holdings Sdn Bhd, Newvos Sdn Bhd, Sonofax Sdn Bhd, Caring Pharmacy and brands such as Revive and Goodday Milk, V Plus, Boh, Cadbury, Darlie, Nando’s and Snekku.

About MBO Cinemas

With 26 locations and 191 screens nationwide, MBO Cinemas offers a comfortable, exciting and memorable cinematic experience for movie goers. MBO Cinemas has introduced new innovations by adding on to the existing impressive cinema technology that it already has in every one of its outlets nationwide, including actuator seats that vibrate with the sound of the movie plus all-new Auro 11.1 3D sound system, which provides 3 layers of speakers (as opposed to the conventional 2 layers) that simulate the most natural 3D acousticsm, giving patrons an immersive movie-going experience at the following venues:

1)      Actuator seats: Halls 1,2 and 7 at Citta Mall-Ara Damansara,
         Halls 1 and 2 at Imago Mall Kota Kinabalu (the first of its kind in Malaysia)

2)     Auro 11.1: 1 hall each at MBO Spring- Kuching, MBO Imago Mall-KK,

        MBO Subang Parade, Mbo KL festival City and MBO KSL, JB

3)    Premier Hall with exclusive lounge at MBO The Spring, Kuching

You can catch blockbuster movies anytime you want with MBO’s “Blockbuster Every 20 Minutes” - which screens blockbuster movies every 20 minutes during peak hours so that you don’t need to wait for long to catch your favourite movies.

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